But here’s the catch: AI actually saves businesses money in the long run. From cutting down on marketing costs to improving customer retention, AI does the heavy lifting.
Small businesses using AI-powered marketing see a higher ROI and cut operational costs by up to 30% on customer service alone. So, yes, AI is an investment, but it’s more like buying a solid pair of running shoes for the marathon of entrepreneurship – not a luxury.
Artificial intelligence (AI) is not just a buzzword—it's a proven strategy for improving profitability. A recent study showed that 93% of small business owners believe AI tools offer cost-effective solutions that increase savings and profitability in today's market.
AI-driven platforms handle tasks like financial management, marketing automation, and inventory tracking. According to Raymond Keating, chief economist of the Small Business & Entrepreneurship Council, “Time saved or better utilized by small business owners and employees—estimated at 6.33 billion hours—translates into annual savings of approximately $273.5 billion”(SBE Council).
Improved ROI: 49% of small businesses reported a higher return on investment (ROI) from AI-powered digital marketing tools, noting that automated campaigns performed better than manual ones (WebFX).
